Journal Publications: Last 5 years
Year-2025
1. Mathur, S., & Nayak, J. K. (2025). Say it with a Note- Leveraging Written Relational Communication to Shape Brand Authenticity Perceptions Online. European Journal of Marketing.
2. Mathur, S., & Nayak, J. K. (2025). The way to authenticity is grounded–role of marketing communication cues in driving authenticity perceptions. International Journal of Retail & Distribution Management.
3. Verma, Abhinav; Nayak, Jogendra Kumar (2025). Analyzing viewers responses to exposes of consumer social irresponsibility on social media: An emotional analysis. Journal of Promotion Management, 31(1).
Year-2024
- Verma, Abhinav; Nayak, Jogendra Kumar (2024) The Power of Perception: How Persuasion Knowledge and Perceived Deception in Advertisement Impact Brand-Related Fake News Adoption. Global Knowledge, Memory and Communication.
- Verma, Abhinav; Nayak, Jogendra Kumar (2024) Understanding public sentiments and misbeliefs about Sustainable Development Goals: a sentiment and topic modeling analysis. Journal of Information, Communication and Ethics in Society
- Kumar, G., & Nayak, J. K. (2024) Moderating effect of subsidy policy on intention to purchase residential rooftop solar panel systems. Built Environment Project and Asset Management.
Year-2023
- Syam Kumar, S. & Nayak, J.K. (2023). Understanding the intricacies of Risky Indebtedness, Impulse buying and Perceived risk in Buy now pay later Adoption. Asia Pacific Journal of Marketing and Logistics .
- Ranjan, P., & Nayak, J. K. (2023). SMEs Combating Turbulence: Examining the Role of Pricing Capability in Mitigating Market Turbulence and Improving Business Performance. Journal of Global Marketing.
- Ranjan, P., & Nayak, J. K. (2023). Performance efects of internal market orientation and pricing capability: the moderating role of firm innovativeness. Australasian Marketing Journal.
- Ranjan, P., & Nayak, J. K. (2023). Market based organizational learning, pricing capability and business performance: the moderating effects of coordination mechanism and environmental dynamism. Journal of Business & Industrial Marketing.
Year-2022
- Kumar, G., & Nayak, J. K. (2022). A Meta-Analysis of TPB Model in Predicting Green Energy Behavior: The Moderating Role of Cross-Cultural Factors. Journal of International Consumer Marketing, 1-19.
- Ranjan, P., & Nayak, J. K. (2022). Examining the antecedents and consequences of pricing capability: Evidence from SMEs. Journal of Business & Industrial Marketing.
Year-2021
- Narwal, P., Nayak, J. K., & Rai, S. (2021). Assessing Customers' Moral Disengagement from Reciprocity Concerns in Participative Pricing. Journal of Business Ethics, 1-18.
Year-2020
- Narwal, P., & Nayak, J. K. (2020). How consumers form product quality perceptions in absence of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews. Journal of Retailing and Consumer Services, 52, 101924.
- Rai, S., & Nayak, J. K. (2020). The essence and measurement of trade show event experiences. Event Management, 23(4-5), 4-5.
Conference Papers: Last 5 years
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- Verma, A., Nayak, J.K. (2023) “The effects of revealing a brand’s deceptive advertising: a deep learning approach” in the 3rd annual international research conference at IIM-Lucknow, 14-17 December 2023, (Won the Best Paper Award).
- Verma, A., Nayak, J.K. (2022) “Social network’s intervention to influence consumer’s fact checking behaviour and credibility judgement of online content” in the 2nd annual international research conference and doctoral workshop (AIRC-2022) at IIM-Lucknow (Noida campus), 07-11 December 2022, (Won the Best Paper Award).
- Factors affecting purchase intention and content sharing intention of brand content on social media: A heuristic and systematic approach, 2021 (IIM, Ahmedabad)
- Kumar.S., Nayak, J.K.(2023). “Buy now pay later a technological innovation and social disruption in online shopping” Presented in the 2023 AMA Summer Academic Conference (online).
- Mathur. S., Nayak, J.K.(2023). “The power of groundedness: how communication cues affect authenticity perceptions” Presented in the 2023 AMA Summer Academic Conference (online).
- Ganesh Kumar., Nayak, J.K. (2022). What Influence Consumers' Green Energy Buying Behavior and Intention? A Literature Review in the XVII International Conference on Public Policy & Mangagement IIM –Bangalore.